The34group
The operator-led consulting firm

Consultants who operate.

Once the advice is given, we build it with you. We arrive with a clean slate, find the real problem, and stay until it runs.

Book a 30-minute diagnostic See what we have delivered
24Mannual visits defended at board level, for a French online credit broker450+stores kept running for 11 years on a core system we operated$32Macquisition consolidated into group accounts, debt and goodwill included
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Brands we’ve delivered for

  • CARLTON JONES
The operator difference

We have run it.

We start from your situation and we stay on the hook for the result. Senior operators who have built and run what we advise on: stores, platforms, product lines, AI in production. We find the real problem with you, build the fix, and stay until it works.

Your answer is built from your floor, your numbers and your team, and we are still there when it ships.

Your situation · Built with you · On the hook
What we haveDelivered

Real engagements. Real numbers. Names held while agreements stand. See all the proof →

Four numbers we would put in front of any board: a national switchover with zero lost sales, in-store technology running in ten countries, a client outgrowing their entire previous year in a quarter, and the agent fleet that lets us build at this speed.

National rollout29stores switched over in a day, no lost sales
In-store retail tech150+stores live with the tech we built
SEO, SEA & GEO+150%revenue in 3 months vs all of last year
AI-accelerated delivery100+AI agents we run to build faster

The board

The names behind the numbers.

Our board. The operators who lead every engagement and do the work with you, in the room and on the floor. Behind them, a dedicated build team.

Jérôme Mottas

Founder · product & transformation

Hervé Laengel

Commercial Strategy, Customer Experience & Concept Development

Also on the board

Platform reliability at scale
In-store retail-tech
Group finance & value creation

Working with clients across the United States, Switzerland and France. Headquartered in Switzerland.

Work with these operators Meet the full board

What we do

Two doors: transform, and build & be found.

01

Transform

When the business, the product, or the operating model has to change, and the change has to stick. We have sat in these seats. We take it past the deck, all the way to a result you can defend to your board.

  • Operating model and product strategy
  • Retail-tech and in-store commerce
  • Store concept and in-store experience
  • Customer experience and journey design
  • AI and automation adoption
  • Market entry and greenfield builds
  • Change adoption and last-mile delivery
Hub Map The Connected Floor The Selling Floor
02

Build & be found

We build the product or platform, then make sure the market, and the AI that now answers for it, can find you. In 2026, shipping is only half the job. Being found by the machines is the other half.

  • Product and e-commerce platforms
  • Platform run and reliability at scale
  • SEO, SEA and GEO (AI search)
  • Content and authority engine
Be the Answer The Connected Floor

Who we work with

Built for the people who carry the result.

From founder-led scaleups to global groups. The filter is the problem and the person who owns it, not the size of the company.

Private-equity-backed companies

Portfolio companies on a value-creation clock, and the operating partners who answer for the number.

Scaleups & founders

Founder-led companies past product-market fit that need to ship faster than they can hire.

Retail & commerce

Brands and operators turning strategy into shipped product, in-store and online.

Operators-turned-founders

People who built their own thing and want operators beside them, shoulder to shoulder in the work.

Startups

Early teams building their first product, who want operators beside them from the start. The door is open.

See who we work with

How we work · The FOCAL method

We start from your problem, on your floor.

We arrive with a clean slate and own the outcome until it runs.

  1. F

    Find

    No template, no pre-baked answer. We arrive with nothing assumed, and refuse to solve the problem in the brief until we have found the real one.

  2. O

    On the floor

    We do not study it from a deck. We go and live it, on the floor and inside the operation, until we understand it deeper than the brief ever could.

  3. C

    Craft

    We shape the smallest change that moves the number that matters, and the plan to actually ship it.

  4. A

    Assemble

    Operators with an AI-accelerated build team behind them. We build the working product, at a speed few teams can match.

  5. L

    Land

    We stay until the organisation adopts it and it works. Launch is the midpoint, adoption is the finish line.

Talk through your situation See the full FOCAL method

Thinking

Field notes from the work.

All thinking
Method · 6 min read

What strategy consulting costs, and why

Read
Method · 6 min read

Alternatives to the big consulting firms

Read
Field data · 6 min read

What six months of search did for a small company

Read
Transformation · 6 min read

Workshops don't put AI into production

Read
Field data · 4 min read

Inside an AI-search erosion fight: the numbers

Read
Field data · 4 min read

What the connected floor actually returns

Read
Retail & retail-tech · 5 min read

The store that can finally see itself

Read
Field data · 4 min read

Adoption by the numbers: what a real rollout looks like

Read
All our thinkingField notes, method, and the work behind them.

Guides

The how-to, step by step.

All guides
IA

From pilot to production: why most AI dies in the demo

29 May 2026 · 7 min read
GEO

How to get cited by ChatGPT, Perplexity and Google AI Overviews

30 May 2026 · 8 min read
E-commerce

How to replatform e-commerce without breaking the business

2 Jun 2026 · 9 min read

All 23 guides

The operator playbooks, in one place.

FAQ

Questions, answered straight.

What is the FOCAL method?

FOCAL is how we work: Find the real problem, get On the floor and live it, Craft the change, Assemble it with an AI-accelerated build team, and Land it until the organisation adopts it. Operators run every step.

How is The 34 Group different from a consulting firm?

We are consultants who operate. Most firms arrive with a template and a deck, then leave the building to you. We arrive with a clean slate, build the solution ourselves, and stay on the hook until it works.

Do you build, or just advise?

We build. Product, platforms, in-store retail technology, and the search and AI visibility around them. Advice without a shipped result is not what we sell.

What does operator-led mean?

Every engagement is led by senior operators who have run the businesses you are running. A senior core, a dedicated build team behind it, and the same people from the first conversation to the shipped result.

How does an engagement start?

With a 30-minute diagnostic. We pressure-test your carve-out, AI rollout or transformation, and give you the first three things we would do. No pitch.

The invitation

Let’s talk about your situation.

A 30-minute diagnostic: we pressure-test your carve-out, AI rollout or transformation, and give you the first three things we would do. No pitch. We will tell you straight what we see, and whether we are the right ones to fix it.

Book the 30-minute diagnostic office@the34group.com